Privacy Policy

What information do we collect?

We collect your name, contact details, email address, and, if you book a safari with us, your passport information. We ask for this for three reasons:

• To give you a better experience on our website, based on what you're looking for and the device you're using.
• To reach you when you contact us or ask for information.
• To plan your trip properly once you book with us.

If you're travelling with us, we'll also ask about any health conditions. We ask so we can plan around your needs, not out of idle curiosity.

Enquiries and bookings

When you request a brochure or make an enquiry, we collect your name, contact details, the destinations you're interested in, and any travel plans you share with us. We use this to send you what you asked for and to help you find the right safari. If you book through a travel agent or Responsible Travel, we collect your details that way too.

Once you book, we ask for your passport details, emergency contacts, travel insurance information, special requirements, visa details, and flight information. We use this to organise your trip and deliver what's in your itinerary. If you're a regular client, we may keep some of this on file so your next booking goes faster.

If you enquire or book with us, we'll send you our travel packages by email. You can opt out any time. Use the contact details in section 10 below.

Your data on our website and app

When you visit our website, we collect technical details: your IP address, browser type, operating system, screen resolution, the pages you visit, and how you got to our site. We use cookies to do this. Check our cookie policy for the full breakdown.

We use this information to keep the site secure, fix problems, and make it work better for you. We don't use it to identify you personally.

If you use our app, we collect identity data, contact data, device data, usage data, and, if you turn it on, location data. You can switch location tracking off any time in your settings. If you keep a trip journal or add photos in the app, we store those too.

Marketing and advertising

We use your contact details and preferences to send you marketing emails, but only with your consent. You can withdraw that consent any time through your marketing preferences or the unsubscribe link in any email we send.

We may also use your data to measure how well our advertising works and to understand what interests you.

If you enter a competition, complete a survey, or tag us on social media, we collect your details so we can run the promotion, respond to you, or follow up with your prize.

Phone calls and correspondence

We record inbound and outbound calls with our specialists for quality and training. If you contact us for any other reason, like reporting a website problem, we'll use that information to sort it out and keep our business running properly.

Where this information comes from

Most of it comes straight from you. Some comes from third parties, including Google Analytics and our app provider, mTrip.

Sensitive information

If you tell us about a health condition, disability, access requirement, or dietary need, we use it for one purpose: to plan a trip that works for you and keeps you safe. We may ask for your explicit consent before we process this kind of information.

If you give us information about someone else, like a fellow traveller, confirm first that they're okay with it. Let them know about this policy and give them our contact details if they have questions.

Who we share your information with

We share your data only when it's necessary to run your trip or our business:

• With group companies we share operations with.
• With trusted local partners and service providers, including Amadeus and Travelport, to deliver the services in your contract.
• With prospective buyers, if we ever sell the business or its assets.
• When the law requires it. For example, IATA Resolution 830d requires us to give airlines your mobile number and email so they can reach you about flight disruptions.
• When it's necessary to protect your safety, rights, or property, or someone else's.

We don't sell or hand over your data to third parties for their own marketing. Full stop.

Automated decisions

We don't make automated decisions about you, and we don't profile you using your data.

Where we store your information

Some of your data gets processed outside the European Economic Area. This happens when we work with local accommodation providers, safari partners, or other overseas suppliers who help deliver your trip.

When we send your data outside the EEA, we put safeguards in place, including specific contract terms with the recipient, and we limit what we share to what's needed for your trip. Want details on those safeguards? Email us at rayssafaris@gmail.com.

How we keep your information secure

We use physical, technical, and administrative controls to protect your data from unauthorized access or misuse. We review these controls regularly to keep them current.

How long we keep your information

We keep your data only as long as we need it. Retention periods vary by type. For example, transaction records get kept for several years to meet finance and tax requirements. Questions about a specific retention period? Email rayssafaris@gmail.com.

Your rights

You have the right to:

• Access your data. Ask, and we'll confirm what we hold and give you a copy.
• Correct inaccurate or incomplete data.
• Stop processing that's likely to cause you harm or distress.
• Delete your data when we no longer have a good reason to keep it.
• Restrict how we process your data in certain situations.
• Take your data with you in a structured, machine-readable format.
• Object to how we process your data, including for direct marketing.

To use any of these rights, contact us using the details below.

Changes to this policy

We update this policy when our practices change. Check rayssafari.com for the latest version. When it matters, we'll email you directly.

Questions or complaints?

Email rayssafaris@gmail.com. We read every message.