
Why Trust Rays Safaris With Your Trip?
By Bruce Raymond, Founder and Head Guide, Rays Safaris
What made you start this company?
I used to drive for other people's agencies. I watched them rush guests through park gates like cargo. One evening, driving back from Murchison Falls, I caught four guests in the rearview mirror. They'd saved for years for that trip. They looked disappointed. Not because the animals didn't show up. Because nobody had shown them the place they came for.
I quit that night. My uncle spent years mentoring me. I spent months watching how the best operators in Southern and East Africa actually ran their trips, then put every shilling I had into starting Rays Safaris.
Has it always gone smoothly?
No. Early on I brought in two friends as shareholders. I figured they cared about guests the way I did. They didn't. They cut corners, and guests noticed.
I bought them out, ended the partnership, and built the company around one rule: guest safety and satisfaction don't get negotiated. Not on any trip, for any reason.
You won't find that story on most operators' about pages. I'm telling you because it's why our standards exist. Nobody handed us a slogan. We earned the rule the hard way.
What does a Rays Safaris trip actually look like?
Not a checklist. On a 17 day trip through Uganda with a family named Minke and family, we didn't just watch wildlife from a vehicle. We visited local villages, cooked meals with host families, sat around fires trading stories.
At the airport on their last day, Minke's kids cried because they didn't want to leave. I was standing right there. Nobody paid us to say that happened.
See a sample day-by-day itinerary →What do you promise me?
You're handing $5,000 to $10,000 to a company on the other side of the world. Here's what that buys you.
- Transparent pricing
- No fees sprung on you mid-trip. No park surcharge you find out about after you've already booked.
- Direct cultural access
- Community visits and host families, not a five minute photo stop from the van window.
- Safety that costs what it costs
- Certified guides, maintained vehicles, emergency protocols we don't trim to save a dollar.
Ask to see our safety protocols before you book. We'll show you.
Why do I still guide trips myself?
Because I built this company to fix something I watched break over and over as someone else's driver. My name is on it. If your trip goes wrong, I'm the one who answers for it.
Where do you start?
Look at what a typical day involves. Or send us your dates and we'll build the route around them.
Bruce Raymond, Founder and Head Guide, Rays Safaris
About us
Who we are
Rays Safaris is an owner-managed tour operator based in Kampala, Uganda, running a sub-office in Rwanda. We specialize in tailor-made and set group tours across East Africa: wildlife safaris, gorilla and chimpanzee trekking, mountain hiking and birdwatching.
We know this region because we work in it every day.
How we build your trip
Your safari doesn't come off a shelf. There's no set recipe.
We build each itinerary around your interests and your budget, down to the smallest detail. We listen first. Then we design your trip to match.
Every Rays itinerary is handled by a destination specialist. Each specialist earns that title through years of repeat travel or firsthand life in the region they cover. Your specialist plans your route, shows you the region from an insider's view, and takes you to places other operators miss.
Where you'll go
Our itineraries cover the top destinations in East Africa:
- Bwindi Impenetrable National Park and Volcanoes National Park, for mountain gorilla trekking
- Kibale and Nyungwe National Parks, for chimpanzee tracking
- Murchison Falls National Park
- Kidepo Valley National Park
- Queen Elizabeth National Park
- Serengeti National Park, Tanzania
- Masai Mara, Kenya
Our vision
We want to grow into one of Africa's top nature-based tour operators, in at least 15 African countries and 3 European markets. Bigger, but still owner-led.
Our mission
We design and run high-quality, professionally organized safaris across the Great Lakes region. Every trip is built on honesty, transparency, and a personal commitment to your safety and satisfaction.
Our values
- Professionalism
- Teamwork
- Integrity
- Safety
Accredited
Our memberships
Rays Safaris holds membership in:

African Travel and Tourism Association

Association of Uganda Tour Operators

Exclusive Sustainable Tour Operators Association

TripAdvisor
These memberships hold us to a standard. They also connect you to a wider network of trusted operators across the region.
Ready to plan your trip?
Take a look at our safari packages, or get in touch with a destination specialist to start building your itinerary.
More about us
Why work with us
Licensing, accreditation, our vehicles and what happens when something goes wrong.
Privacy Policy
What we collect, why we collect it, and the rights you hold over it.
Terms & Conditions
Deposits, cancellations, permits, insurance and liability.
Contact
Phone, WhatsApp, email and the form that helps us plan your holiday.
Ready to Plan Your Safari?
Tell us your dates, group and what you want to see
You’ll get a custom itinerary and quote back, not a template someone else already used. Handled by a local team before you land in Entebbe.
